"The third hypothesis is that cognitive frames shift so markedly in a post-modern era that collective action to achieve social goals no longer appears a real option, as collective identities become fragmented and social movement mobilisation is delegitimised. New cognitive frames that stress individual market choices and cultural consumption become dominant, overshadowing the values of collective action (Sawer 2006).
The ability to 'speak for' shared identities and values is called into question as the fragmented and contingent..."
"Impulse and pleasure, Bell says, are alone real and lifeaffirming in postmodernism. Reason is the enemy, and the desires of the body constitute truth. Postmodernism eliminates the boundaries of art and insists that acting out, rather than making distinctions, is the path to knowledge."